Web Site of the Department

Department Head : Neslihan Yılmaz

Associate Department Heads : Ali Çoşkun

Professors: Vedat Akgiray, Eser Borak†,  Metin Ercan, İrem Nuhoğlu, Nesrin Okay Akman, Özlem Öz, Oğuzhan Özbaş, Neslihan Yılmaz, Güven Alpay†*, Vesile Mine Uğurlu Ulubay*, Fatih Yılmaz*, Erdem Buyuksagis*, Mustafa Şeref Akın*, Yavuz Gunalay*

Associate Professors: Yavuz Acar, Ulaş Akküçük, Asunur Cezar, Ali Çoşkun, Burcu Rodopman 

Assistant Professors: Belgin Arısan, Mehmet Nafi Artemel, Cenk Cevat Karahan, Mustafa Hayri Tongarlak, Alperen Manisalıgil

Instructors : Bekir Serhat Çevikel, Ayşe Mine Yurdagel*, Zehra Bilgen Susanli*, Ahmet Esen*, Elif İdil Türkmenoğlu*, Emine Behice Ertenu*, Taha Arvas*

Assistants:Alperen Zengin, Efe Ünsal, Merve Gündüz, Onur Alten, Ömer Eren, Sanem Kaptanoğlu, Selen Eski, Selin Çulcuoğlu Öztürk, Tuğçe Şahinyılmaz, Umut İlbeyli, Yağız Elver, Zeynep Sadıkoğlu

 

* Part-time
† Professor Emeritus
• Adjunct

 

The Department of Management, with its motto of excellence in teaching, is renown with its high quality education, highly qualified faculty and competent students. The graduates of the Department become part of a network of professionals who hold top managerial positions in the leading corporations of the business environment in Turkey and abroad or hold academic positions in outstanding universities.

The Department has four graduate programs that offer an interactive and challenging education environment which provides a strong theoretical background and furnishes the students with managerial skills. The programs offered by the department are PhD in Management, M.A. in Management, Executive MBA and MBA.

The programs are supported with distinguished faculty and hosts conferences, seminar series and highly regarded guests from the business and academic world. The Department has a research–oriented faculty and accommodates two research centers.

 

UNDERGRADUATE PROGRAM

First Semester		Cr.	ECTS
AD 102/AD 131	Int.to Management/Int. to Law 1	3	5/4
EC 101	Principles of Microeconomics	3	6
MATH 101	Calculus I	4	6
PSY 101	Int. to Psychology	3	5
SOC 101	Int. to Sociology	3	4
HSS --	Humanities/Social Sciences	3	5
		19	31/30

Second Semester		Cr.	ECTS
AD 131/AD 102	Int. to Law I/Int.to Management	3	4/5
EC 102	Principles of Macroeconomics	3	6
MATH 102	Calculus II	4	6
POLS 101	Int. to Political Science	3	6
-- --	Unres. Elective	3	5
HSS --	Humanities/Social Sciences	3	5
		19	32/33

Third Semester		Cr.	ECTS
AD 213	Financial Accounting	3	5
AD 220	Management of Organizations	3	5
AD 251	Statistics I	3	5
AD 231	Business Law	3	4
EC 203	Microeconomics I	3	6
CMPE 140	Intr. to Computing for Econ. and Mgmt	3	5
TK 221	Turkish	2	3
		20	33

Fourth Semester		Cr.	ECTS
AD 214	Managerial Accounting	3	5
AD 242	Strategic Marketing Management	3	5
AD 252	Managerial Statistics II	3	5
AD 204	Business Communications	3	5
EC 205	Macroeconomics I	3	6
-- --	Unres. Elective	3	5
TK 222	Turkish	2	3
		20	34

Fifth Semester		Cr.	ECTS
AD 311	Financial Management	3	6
AD 351	Operations Management	3	5
AD --	Dept. Elective	3	6
-- --	Unres. Elective	3	5
-- --	Unres. Elective	3	5
HTR 311	Ata. Pr. & Hist. Of Turk. Rev.	2	3
		17	30

Sixth Semester		Cr.	ECTS
AD 312	Money and Banking	3	5
AD 353	Management Science	3	5
AD 302	Research Methods	3	6
AD --	Dept. Elective	3	6
-- --	Unres. Elective	3	5
HTR 312	Ata. Pr. & Hist. Of Turk. Rev.	2	3
		17	30

Seventh Semester		Cr.	ECTS
AD 401	Globalization and International Mgmt.	3	6
AD 497	Bachelor of Arts Degree Project	3	6
AD 452	Information Sys. Management	3	6
AD --	Dept. Elective	3	6
AD --	Dept. Elective	3	6
		15	30

Eighth Semester		Cr.	ECTS
AD 408	Strategic Management	3	6
AD 409	Business Ethics	3	6
AD --	Dept. Elective	3	6
AD --	Dept. Elective	3	6
AD --	Dept. Elective	3	6
		15	30

 

Total: 142 Credits, 250 ECTS Credits.
 

COURSE DESCRIPTIONS

AD 102 Introduction to Management (3+0+0) 3 ECTS 5
(Yönetime Giriş)
An introductory survey of the business world, government and society; basic business functions and their interrelationships; production, finance, marketing, research and development; introduction to management functions; organization.

AD 104 Introduction to Business Communications (3+0+0) 3 ECTS 5
(İş İletişimine Giriş)
Development of oral and written communication skills; memoranda and report writing; communicating in international contexts; public speech; and presentations.

AD 131 Introduction to Law I (3+0+0) 3 ECTS 4
(Hukukun Temel Kavramları I)
Social relations and law; different legal systems (common law-equity and European Law); branches of law (public law-private law); source of law; application of law and interpretation; rights (acquisition of right and bona fides; exercise of rights and good faith); capacity; mentally disordered persons and minors. Personal status; domicile.

AD 132 Introduction to Law II (3+0+0) 3 ECTS 4
(Hukukun Temel Kavramları II)
Private Law Legal Entities: Associations, foundations and a brief explanation on partnerships and stock companies.
Public Law Legal Entities: State-concept of the rule of law and dignity of man; sovereignty of the state, legislative power and duties, executive power and duties, judicial power, equality before law, fundamental rights and liberties, social-economic rights and duties; liability of the state, jurisdiction of the state, treaties, disputes between states. State economic enterprises.
Prerequisite: AD 131.

AD 150 Introduction to Data Processing (3+0+0) 3 ECTS 5
(Bilgi İşleme Giriş)
Aims to acquaint students with computers as tools of information processing. General headings include: concepts of information processing; components of computers: hardware and software; overview of software types: spreadsheets, word processors, databases; exercises with application programs.

AD 204 Business Communications (3+0+0) 3 ECTS 5
(İş İletişimi)
Development of oral and written communication skills; memoranda and report writing; communicating in international contexts; public speech; and presentations.

AD 211 Financial Accounting for Economists (3+0+0) 3 ECTS 4
(İktisatçılar için Finansal Muhasebe İlkeleri)
Introduction to basic concepts and principles of accounting, accounting and book-keeping; the balance sheet equation, effects of transactions on the accounting equation, double-entry bookkeping, concept of debit and credit, the general journal and posting of transactions, preparing a trial balance, adjusting the accounts and preparing the income statement and balance sheet, merchandising concern, detailed analysis of basic accounts: cash, accounts receivable and notes receivable, inventories and inventory valuation methods.
Prerequisite: For EC students.

AD 213 Financial Accounting (3+0+0) 3 ECTS 5
(Finansal Muhasebe)
Introduction to basic concepts and principles of accounting based on International Financial Reporting Standards. Recording business transactions and year-end adjustments, preparation of trial balance, balance sheet and income statement; opening and closing the accounts; analysis of major accounts. The use and interpretation of financial reports. The concepts and standards for the measurements used in preparing the financial statements of businesses.

AD 214 Managerial Accounting (3+0+0) 3 ECTS 4
(Yönetim Muhasebesi)
Introduction to the use of accounting information by managers to plan and control business transactions of a firm with emphasis on
planning information systems and managerial control systems. Using accounting information for decision making; techniques for estimating fixed and variable costs. Budgeting process; operating budgets; bridging planning and control; cash budgeting; budgetary control and variance analysis; cost allocations; transfer pricing.
Prerequisite: AD 213.

AD 216 IE Financial and Cost Accounting (4+1+0) 4 ECTS 6
(Finans ve Maliyet Muhasebesi - End. Müh.)
An introduction to accounting concepts, principles, standards, and their application to transaction analysis. Preparation and interpretation of financial statements; determination and reporting of net income and financial position. Discussion of managerial accounting topics such as the planning and controlling of firm operations. An introduction to cost behavior, budgeting, responsibility accounting, cost control, and product costing.
Prerequisite: For IE students.

AD 220 Management of Organizations (3+0+0) 3 ECTS 5
(Örgüt Yönetimi)
An introductory course in management theory and practice; management  as a discipline and as a process. Evolution and scope of management, decision making, planning, organizing, leading and controlling.

AD 231 Business Law (3+0+0) 3 ECTS 4
(İşletme Hukuku)
Legal transactions, classification of contracts, formation of contracts, offer and acceptance, contractual capacity, reality of consent: fictitious transactions; voidable contracts: mistake, fraud, duress, unconscionable bargain; subject matter of the contracts (illegal bargains). Representation, performance of contracts, remedies for breach of contracts, modalities of obligations: conditional contracts, joint liability and rights; third party beneficiary contracts.
Prerequisite: AD 131.

AD 232 Business Law II (3+0+0) 3 ECTS 4
(İşletme Hukuku II)
Scope of commercial law, commercial enterprises, commercial transactions, assignment, commercial papers (drafts, checks, notes), partnerships (ordinary and general), stock corporations, different kinds of contracts (sale, agency, leasing, factoring etc.), law of torts, quasicontracts (unjust enrichment), introduction to law of property and succession; conflict of laws.
Prerequisite: AD 231.

AD 242 Strategic Marketing Management (3+0+0) 3 ECTS 5
(Stratejik Pazarlama Yönetimi)
Introduction to the fundamental principles, concepts and analytical techniques related to the role of marketing in the profit and not- for-profit organizations and in the economy. Strategic planning, and strategic marketing, elements of the marketing mix, consumer behavior, competitive strategies, evaluation of marketing management. Group exercises and field study on new product development, pricing, distribution, integrated marketing communications and positioning. 

AD 251 Managerial Statistics I (3+2+0) 3 ECTS 5
(Yönetim İstatistiği I )
Presentation and interpretation of data; basic probability theory; theoretical distributions; problems of estimation and tests of hypotheses.

AD 252 Managerial Statistics II ( 3+2+0) 3 ECTS 5 
(Yönetim İstatistiği II )
Simple regression and correlation; multiple regression and correlation; selected topics in regression analysis; index numbers; time-series analysis.
Prerequisite: AD 251

AD 302 Research Methods (3+2+0) 3 ECTS 6
(Araştırma Yöntemleri)
The role of research in managerial planning and decision making; research problem formulation and definition; secondary database search and retrieval; data collection methods for exploratory and qualitative research designs; survey instrument design; hypotheses development; sampling plan procedures.
Prerequisite: AD 251.

AD 311 Financial Management (3+0+0) 3 ECTS 6
(Kurumsal Finans)
The time value of money; discounted cash flow analysis; valuing financial assets. Capital budgeting; risk and return; cost of capital; corporate financing decisions; and introduction to capital structure.
Prerequisite: AD 211 or AD 213 or 216.

AD 312 Money and Banking (3+0+0) 3 ECTS 5
(Para ve Banka-İşletme)
The course is designed to provide the student with basic concepts such as financial liberalization, demand and supply of money and other financial assets, creation of money by the central bank, the banking system and by other financial intermediaries, the money base, money multiplier, velocity of money and the monetary policy. Furthermore the Turkish legal and institutional structure is highlighted and compared to the financial structure of the EC economies. Money and capital markets, the foreign exchange market, interbank markets and government security auctions as well as open market operations are discussed, and forward, future and options markets are introduced.

AD 314 Intermediate Financial Accounting (3+0+0) 3 ECTS 5
(Finansal Muhasebe II)
Focus on asset, liability and owners' equity measurement and timing of recognition issues, together with the associated income determination problems; review of basic accounting concepts, principles and standards; systematic treatment of major items in the financial statements.
Prerequisite: AD 211 or AD 214 or AD 216.

AD 316 Cost Accounting (3+0+0) 3 ECTS 5
(Maliyet Muhasebesi)
Managerial cost accumulation systems; job-order costing, process costing; joint product and by product costing; standard costing.  Establishment of standards, computation and analysis of variances, journal entries and disposition of variances; direct and absorption costing, relevant costs and revenue in decision making. Inventory costing, customer costing, business process improvement, strategic cost management, the balanced scorecard.
Prerequisite: AD 211 or  AD 214.

AD 351 Operations Management (3+0+0) 3 ECTS 5
(Yöneylem Yönetimi)
Operations involved in creating products or services, operations strategy and competitiveness, project management, product design and process selection, facility location and layout, supply chain management, just-in time and lean manufacturing systems, enterprise resource planning systems, capacity planning, sales and operations planning, material requirements planning, inventory management, operations scheduling, waiting line management and quality management.
Prerequisite: MATH 101, EC 101, AD 251.

AD 353 Management Science (3+0+0) 3 ECTS 5
(Yönetim Bilimi)
Decision making versus forecasting and budgeting in management. Taxonomy of mathematical models and modeling processes. Assumptions, cannonical form, geometrical interpretation, reviews of major algorithms, and sensitivity analysis of optimization techniques under certainty. Decision making under uncertainty and game theory. Stochastic programming. Simulation, numerical search algorithms, and heuristics.Prerequisite: MATH 101, MATH 102, AD 251 or consent of the instructor.

AD 401 Globalization and International Management (3+0+0) 3 ECTS 6
(Küreselleşme ve Uluslararası Yönetim)
Nature of the international system utilizing the concepts of interdependence, reciprocity, cooperation and conflict management. Main agents and problems surrounding their interrelations. Institutions that aim to manage global/regional processes of trade, development financing and investment.
Prerequisite: Senior standing or consent of the instructor.  

AD 402 Multinational Companies (3+0+0) 3 ECTS 6
(Çokuluslu Şirketler)
Study of the internalization, transaction cost, eclectic, network theories; equity investments and contractual relationships of MNCs; field research.
Prerequisite: 4th year standing.

AD 403 Managerial Economics (3+0+0) 3 ECTS 6
(Yönetim Ekonomisi)
Fundamentals of economic reasoning in decision making contexts. Demand, production, cost theory assumed. Benchmark models of monopoly and oligopoly; quantity and price setting competition, leadership, collusion, product differentiation. Monopoly price discrimination, quantitiy discounts, freight absorption, metering. Transfer pricing. Two-period competitive strategies. Decision theory. Expected utility. Role of risk aversion in insurance, forward transactions, mutual funds. Value of information. Principal-agent problem. Moral hazard and adverse selection.
Prerequisite: Senior standing or consent of the instructor.  

AD 407 Decision Processes (3+0+0) 3 ECTS 6
(Karar Süreçleri)
The history and nature of decision-making, decision and uncertain events; decision-making under certainty; cost-volume-profit analysis; prediction (forecasting); a numerical measure for uncertainty; probability concepts, revision and applications, Bayesian approach; values criteria for decision-making under uncertainty; expected value of perfect information; utility as a decision criteria; preference theory. Utility of money; expected value of imperfect information; decision trees; EVSI and economics of sampling; linear programming and constraints as a decision-making tool, special purpose algorithms; assignment scheduling, transportation models, sensitivity analysis; game theory; Markov chains; network analysis; quantitative divisions; past, present and future.
Prerequisite: 4th year standing.

AD 408 Strategic Management (3+0+0) 3 ECTS 6
(Stratejik Yönetim)
Strategic management of businesses in different segments of industry, major policy decisions for integrated organizations.
Prerequisite: Senior standing or consent of the instructor.

AD 409 Business Ethics (3+0+0) 3 ECTS 6
(İş Ahlakı)
An interdisciplinary approach to the analysis of ethical problems and issues arising from management and administrative practices in the private and public sector. Among the topics/issues covered will be relationship of ethics and philosophy, sociology, economics, law and management; code of ethics for students of management, economics and political sciences; honesty and social responsibility in management, health and safety in the workplace, discrimination and employment, ethical leadership, impact of marketing operations, misleading and deceiving advertising, product information and promotion, consumer protection, disadvantaged consumers ecological conscientiousness.
Prerequisite: 4th year standing.

AD 410 Advance Managerial Accounting (3+0+0) 3 ECTS 6
(İleri Yönetim Muhasebesi)
Decision making implications of information provided by accounting theory. Contemporary problems in reporting of financial statements. Presentation format of financial statements as required by the ministry of Finance in Turkey, analysis and interpretation of items appearing on the financial statements; methods of financial statement analysis.
Prerequisites: AD 214, AD 311.

AD 411 Finance for Creative Industries (3+0+0) 3 ECTS 6
(Yaratıcı Endüstriler için Finans)
Financial decision-making and economics in creative industries, including film, television, music and sports. Business models, characteristics of financial analysis, deal structures and valuation within the highly dynamic and unvertain environment of the industry. The role of finance in the life cycle of a creative idea, from inception to completion and release. Strategic financial decisions at the corporate level. The future of technology and entertainment economics.
Prerequisite : Consent of instructor

AD 412 Taxation and Accounting (3+0+0) 3 ECTS 6
(Vergi Sistemi ve Muhasebe)
Tax concepts; taxation of business, entities, tax planning, tax rules and regulations; a review of Turkish Income; Corporate and Tax Procedure Laws; Social Security, withholding taxes, value added taxes. Bilingual (English and Turkish).
Prerequisite: AD 211 or AD 214 or AD 216.

AD 413 Auditing (3+0+0) 3 ECTS 6
(Denetim)
Introduction to conceptual and applied material in the field of auditing; emphasis on the audit process, reporting, and professional responsibilites; auditing standards; financial control techniques.
Prerequisite: AD 211 or, AD 214 or AD 216.

AD 414 Advance Financial Management (3+0+0) 3 ECTS 6
(İleri Finansal Yönetim)
Valuation of stocks and bonds, capital structure theory, common stock financing, options, warrants and other hybrid securities along with leasing and corporate restructuring namely mergers, acquisitions and divestitures.
Prerequisite: AD 311.

AD 415 Corporate Finance (3+0+0) 3 ECTS 6
(İşletme Finansı)
Analysis of corporate finance topics including dividend policy, capital structure, leasing, real option valuation, risk management, mergers, and acquisitions.
Prerequisites: AD 311.

AD 416 Profit Planning and Control (3+0+0) 3 ECTS 6
(İşletme Bütçeleri)
Principles of planning and control; preparation of budgets and performance reports through use of computer applications.
Prerequisite: AD 311.

AD 417 Strategic Financial Management (3+0+0) 3 ECTS 6
(Stratejik Finansal Yönetim)
Provides a framework for integrating and relating financial decisions to broader corporate policy by elaborating on the effects of different policies on company performance. Determinants of capital structure, agency costs, strategy and effects on capital structure will be some issues that will be covered.
Prerequisite: AD 311.

AD 418 International Finance (3+0+0) 3 ECTS 6
(Uluslararası Finans)
The international monetary system, exchange rate determination, foreign exchange markets, international banking, currency futures and options will be the main focus of the course.
Prerequisite: AD 311.

AD 419 International Financial Management (3+0+0) 3 ECTS 6
(Uluslararası Finansal Yönetim)
This course is a continuation of AD 418 and emphasizes financial management in an international environment with special reference to topics such as foreign exchange risk, transfer pricing, country risk analysis and exchange rate forecasting.
Prerequisite: AD 418.

AD 420 Entrepreneurial Finance : Financial policies for new ventures (3+0+0) 3 ECTS 6
(Girişimcilik Finansı : Yeni İşletmeler için Finansal Politikalar)
Application of tools and techniques of corporate finance to the entrepreneurial venture. Exposition of differences between entrepreneurial finance and corporate finance.Introduction to theories and financial tools needed by an entrepreneur in starting, building and harvesting a successful business venture. Options in venture financing, valuation, role of risk diversification on investment value. The importance of options as determinants of value. Emphasis on the maximization of value for the entrepreneur in contrast to maximization of value for investors. Focus on indicators of financial distress: ways to rescue a struggling venture. Finance theory and applications in the practice of new ventures.
Prerequisite: AD 311.

AD 421 Public Management (3+0+0) 3 ECTS 6
(Kamu İşletmeciliği)
Concepts of discipline; essentials of management of public business; introduction to organizational theory, personnel finance, administration. Functions of the executive; the nature of authority and leadership; communication; problems of public organization and procedures in Turkey.
Prerequisite: AD 220.

AD 422 Psychology in Management (3+0+0) 3 ECTS 6
(Yönetim Psikolojisi)
This course aims to focus on the "individual" working in all types of organizations. It applies the theories that are developed in the field of psychology to organizations. In addition to providing theoretical knowledge, secondly, the course focuses on the development skills in leadership and working as a group. Third, the course attempts to facilitate the acquisition of attitudes that will promote positive relationships with others in organizations. In order to achieve these objectives, in addition to lectures, the course includes a wide variety of laboratory practices.

AD 423 Women in Management (3+0+0) 3 ECTS 6
(İşletmelerde Kadın Yöneticiler)
This course aims to focus on the issues of women in managerial positions. It highlights the career problems and the nature of the relationships that women face in organizations that has an impact on the power and influence that women may gain in their work relationship.

AD 424 Human Behaviour in Organization (3+0+0) 3 ECTS 6
(Örgütlerde İnsan Davranışları)
Human behavior in organizations; key interpersonal skills in the field of management. Intra-personal and interpersonal processes, leadership, influencing and persuasion, and motivation in the workplace. Influence of culture on human processes.

AD 425 Management of Technology (3+0+0) 3 ECTS 6
(Teknoloji Yönetimi)
The nature of technologies and the relationship between technology and management techniques, manufacturing versus service technology, technological interdependence and design parameters, departmental technology and its relationship with departmental structure and management. The effective ways of getting things done in different technologies.
Prerequisite: 4th year standing or consent of the instructor.

AD 426 Management of Multiorganizational Systems (3+0+0) 3 ECTS 6
(Çok Organizasyonlu Sistemlerin Yönetimi)
Inter-organizational systems in business and non-business settings. Inter-organization theory, problems of developing and managing inter-organization networks.

AD 427 Human Resources Management (3+0+0) 3 ECTS 6
(İnsan Kaynakları Yönetimi)
Human resources management and its role in organizational success. Strategic human resources management. Major human resources activities including human resources planning, staffing, training and development, career management, performance management, compensation and employee relations. Tools and best practices in human resources management. 
Prerequisite: AD 220 or consent of the instructor.

AD 428 NGO Management (3+0+0) 3 ECTS 6
(Sivil Toplum Kuruluşları Yönetimi)
A historical overview of the private nonprofit sector; economic and political theories of nonprofit organization; the tax treatment of NGO's; scope and theory of government/NGO relations; nonprofit organizations and the market; executive leadership in the NGO's; organizational change in the NGO's; enterprise and commerce in nonprofit organziations; comparative perpectives.

AD 429 Management of Multinationals (3+0+0) 3 ECTS 6
(Çokuluslu İşletmelerin Yönetimi)
Structural characteristics of Multinational Companies and their relative competitive position in the world market. Multinational business strategies based on product/market evolution. Management techniques required to achieve the macro strategies in macro-environments in which multinationals are imbedded (economic, technological, social/cultural and legal).
Prerequisite: AD 220.

AD 430 Turkish Business Environment (3+0+0) 3 ECTS 6
(Türkiye'de İş Ortamı )
The nature of the business environment: theories and techniques; The Turkish economy, past and present and international competitiveness. Foreign direct investment, state and business relations and business associations in Turkey. Structural analysis of major sectors and the geographic distribution of economic activity in Turkey.

AD 432 Entrepreneurship (3+0+0) 3 ECTS 6
(Girişimcilik)
Entrepreneurship framework and definition; entrepreneurship as a profession.  Small businesses and entrepreneurship in Turkey; from creativity to entrepreneurship. Creativity and innovation; recognition and evaluation of the opportunity. Preparing a business plan; funding the venture; raising money as seed and growth capital; venture capital; valuation of ventures. Succession planning; selling a venture; mergers and acquisitions for ventures.

AD 433 Management Simulation (3+0+0) 3 / ECTS 6
(Yönetim Simulasyonu)  
Use of technical and academic knowledge in accounting, finance, organization theory and behavior, human resource management, marketing, production and logistics in a simulated business environment. Executive C-level decisions in a simulated corporate environment and the results of these actions in a competitive environment.
Prerequisite : Senior standing or consent of the instructor.

AD 440 Digital Marketing (3+0+0) 3 ECTS 6
(Sayısal Pazarlama) 
Focus on the role of digital media in bringing strategic and behavioral changes to companies and consumers. Analysis of new tools and concepts such as social media, search engines, online brand communities, viral, mobile, and content marketing. Discussion of the impact of interactive communication platforms on companies and consumers. Extending the understanding of digital marketing within company strategies, and its application together with traditional marketing tools.
Prerequisite: AD 242 or consent of the instructor.

AD 441 Consumer Behavior (3+0+0) 3 ECTS 6
(Tüketici Davranışları)
Introduction to theories, models and findings drawn from, among others, the behavioral sciences on consumer behavior. Review of literature on perception, learning, motivation, attitude formation and change. Behavioral models  and their application in marketing and managerial decision making process.
Prerequisite: AD 242 or consent of the instructor.

AD 442 Advertising (3+0+0) 3 ECTS 6
(Reklam)
The role of advertising in the marketing mix and its economic and social effects; advertising agencies, advertising campaign management - budgeting, media selection, and creation of the advertisement measurement of the effectiveness of advertising.
Prerequisite: AD 242 or consent of the instructor.

AD 443 International Marketing (3+0+0) 3 ECTS 6
(Uluslararası Pazarlama)
International marketing decision process. Analysis of worldwide opportunities and threats for the individual firm; assessment of environmental influences shaping the internationalization decisions; international strategic marketing planning; functional and operational decisions in formulating product, pricing, promotion, distribution and logistics programs. Organizing, controlling and assessing alternative organizational structures, and performance evaluation measures.
Prerequisite: AD 242 or consent of the instructor.

AD 444 Sales Management (3+0+0) 3 ECTS 6
(Satış Yönetimi)
Study of concepts and techniques underlying sales management, buyer-seller interaction, nature of the sales job; personal selling in the marketing mix. Measurement of market and sales potentials; sales forecasting techniques; sales territories.
Prerequisite: AD 242 or consent of the instructor.

AD 445 Retail Management (3+0+0) 3 ECTS 6
(Perakendeci İşletmeler Yönetimi)
Competitive developments in retail management; store location, building and interior layout; merchandise management; buying, handling, control and pricing; sales promotion and customer service; personnel management; coordination and control in retail management.
Prerequisite: AD 242 or consent of the instructor.

AD 446 Marketing Research (3+0+0) 3 ECTS 6
(Pazar Araştırmaları)
Basic research issues in formulating strategies for product, pricing, promotion and distribution decisions; development of measurement scales for descriptive and experimental designs; introduction to statistical package computer programs; probability sampling, univariate and multivariate data analysis methods.
Prerequisites: AD 302, AD 252, AD 242 or consent of the instructor.

AD 447 Services Marketing (3+0+0) 3 ECTS 6
(Hizmet Pazarlaması)
Assessing the processes in the services marketing situations and to develop related perspectives. Critical strategic factors regarding pre-purchase, purchase, and post-purchase of services; contextual, situational and interpersonal determinants in service encounters and post-purchase dis/satisfaction.
Prerequisites: AD 242 or consent of the instructor.

AD 448 Brand Management (3+0+0) 3 ECTS 6
(Marka Yönetimi) 
Presentation of foundations for developing marketing plans by providing an understanding of the conceptual realm of brand strategy, developing and measuring brand equity.
Prerequisite: AD 242 or consent of the instructor.

AD 449 Pricing Strategy (3+0+0) 3 ECTS 6
(Fiyatlandırma Stratejisi)
An introduction to and exploration of pricing on strategic, conceptual and tactical levels; theoretical and practical aspects of pricing; the interdisciplinary nature of pricing focusing on marketing, economics, and psychology; a systematic process for addressing pricing issues, problems, and opportunities in different environments; innovative approaches in pricing.
Prerequisite: AD 242 or consent of the instructor.

AD 450 Advanced Production Management (3+0+0) 3 ECTS 6
(Üretim Yönetimi İlkeleri)
Review of PERT, inventory, quality control and MRP techniques; job-machine assignment and scheduling techniques; extensive coverage of the simulation methodology, including statistical analysis and application to major problem areas in production management.
Prerequisites: AD 351 and AD 353.

AD 451 Management of Constraints (3+0+0) 3 ECTS 6
(Kısıtlar Yönetimi) 
Establishing the goal of the company and identifying the measurements that determine the effect of each action on company profit. Focusing on both physical constraints such as capacity, market, as well as policy constraints such as the decisions or rules that make up the mode of operation. Achieving a process of ongoing improvement by implementing simple, logical, and clearly defined processes that satisfy a significant need of clients much better than competition; needs such as reliability, rapid response, increasing inventory turnovers and sales by ensuring the availability of products, maximizing income per shelf, and finishing projects on time and within budget without sacrificing the content.
Prerequisites: AD 351 or consent of the instructor.

AD 452 Information Systems Management(3+0+0) 3 ECTS 6
(Bilgi Sistemleri Yönetimi)
The main characteristics of a formalized system of making available to management timely, accurate, and relevant information for decision making; the accounting, marketing and inventory control system are viewed as a total system of information to be integrated and coordinated to minimize overlaps, duplicate reports and separate systems for data gathering.
Prerequisite: Senior standing or consent of the instructor.

AD 453 Quality Management (3+0+0) 3 ECTS 6
(Kalite Yönetimi)
Principles of quality management and control systems. Design and development of quality systems in manufacturing and service sectors. Quality improvement programs. Quality information systems.
Prerequisites: AD 351 and AD 353.

AD 454 Predictive Analytics (3+0+0) 3 ECTS 6
(Tahmin Analitiği)
Introduction to analytical methods used to extract insights from data through case studies and representative datasets. General principles of classification and prediction algorithms. Understanding data science concepts behind a wide set of data mining techniques and their relation to managerial decision problems.
Prerequisite: AD 353, CMPE 140

AD 455 Data Analytics for Business (3+0+0) 3 ECTS 6
(İşletmeler için Veri Analitiği
Learning how to manage real-world data analytics projects using data gathered from organizations. Exploring all aspects of the data science process from business understanding to problem definition; from data ingestion and data transformation to modeling, model evaluation, reporting, and visualization.
Prerequisite: AD 454

AD 456 Applications of the Theory of Constraints (3+0+0) 3 ECTS 6
(Kısıtlar Kuramı Uygulamaları)
Case studies demonstrating the application of the theory of constraints to a wide variety of companies in manufacturing and services. Key questions in analyzing cases or the current state of an organization in order to minimize time and effort inputs in solving problems.
Prerequisite: AD 451.

AD 457 Business Logistics (3+0+0) 3 ECTS 6
(Lojistik)
Management of activities concerned with the efficient movement of the finished product from the end of the production line to the consumer and the movement of raw materials from the source of supply to the beginning of the production line. The topics covered include freight transportation, carrier routing and vehicle scheduling, warehousing, material handling, protective packaging, inventory control, plant and warehouse site selection, facility design, order processing, marketing forecasting and customer service.
Prerequisite: 4th year standing.

AD 458 Forecasting (3+0+0) 3 ECTS 6
(İstatistiksel Öngörü)
Forecasting in management fields; demand forecasting; data aggregation and pyramid forecasting. Statistical versus operational measures of forecast accuracy; overview of judgemental, statistical and hybrid forecasting methods. Time series forecasting methods and leading professional software packages. Design of simulation tests for proper selection of a forecasting method; combining competing forecasts.
Prerequisite: MATH 101, AD 102, AD 252.

AD 459 Supply Chain Management (3+0+0) 3 ECTS 6
(Tedarik Zinciri Yönetimi)   
A comprehensive coverage of topics in the design and management of the supply chain; supply chain modeling, inventory management, risk pooling, value of information, supply chain partnerships, international issues, and decision support systems.
Prerequisites: AD 351, AD 353.

AD 460 E-Commerce (3+0+0) 3 / ECTS 6 
(E-Ticaret)  
E-commerce business models, planning, start-ups and entrepreneurship. E-commerce technical infrastructure and payment systems. Logistics and fulfillment for e-commerce. Legal regulations surrounding e-commerce. Website user interface design and user experience. Internet advertising and marketing including the role of social media and search engine marketing and optimization. Customer analytics and customer relationship management for e-commerce.
Prerequisite : Senior standing or consent of the instructor.

AD 461 Turkish Labor Law I (3+0+0) 3 ECTS 6
(İş Hukuku I)
A survey of the Turkish Labor Law governing individual labor relations. The sources of labor law as well as the formation, content and termination of the individual labor contract, specially job-security, notice pay and severance pay are analyzed. Rights and the obligations of the employer and the employee, and the rules governing the administration of wages, hours of work, overtime, paid vacations, etc. are considered. Also to be analyzed are collective labor relations, the legal framework of labor unionism and collective bargaining, legal problems concerning the structure of collective agreements, methods of peaceful settling of collective disputes; conciliation, mediation and arbitration as well as the legal aspects of the right to strike and lock-out in Turkish Labor Law.

AD 462 Legal Aspects of Intellectual Property Management (3+0+0) 3 ECTS 6
(Fikri Mülkiyet Yönetiminin Yasal Yönleri)
Notions of patents, trademarks, copyright and related rights. Protection of industrial designs, geographical indications, know-how, trade secrets and confidential information. Management of intellectual property rights in the e-commerce and biotechnology industries. The organizational, administrative and legal framework of intellectual property law; national and international legislation. Innovation and knowledge transfer; university and industry collaborations; technology transfer and licensing agreements; commercialisation of R&D output and intellectual assets.

AD 463 Labor-Management Relations (3+0+0) 3 ECTS 6
(İşçi-İşveren İlişkileri)
The practice of collective bargaining in the development and maintenance of good labor relations. Labor policies and operating procedures affecting the relationships between the parties. Their mutual rights and obligations. Contact negotiation techniques in conciliation and arbitration procedures to break deadlock.
Prerequisite: AD 131.

AD 464 Cases in Labor Law (3+0+0) 3
(Uygulamalı İş Hukuku)
Intensive analysis of selected groups of legal problems arising out of labor relations, both individual and collective, based on court rulings, arbitration awards, and other documentary material.
Prerequisite: AD 131.

AD 465 Fixed Income Securities (3+0+0) 3 ECTS 6
(Sabit Getirili Menkul Kıymetler)
An introduction to bonds and other debt instruments. Covers the models and techniques required to price and analyze fixed income securities and their derivatives. Includes the basic concepts of fixed income instruments, such as yield, duration, convexity; pricing traditional derivatives such as swaps and bond options; management of fixed income portfolios and hedging of associated risks. An elementary introduction to term structure of interest rates and credit risk modeling, and their use in valuation of derivative instruments.
Prerequisite: AD 311 or consent of the instructor

AD 466 Introduction to Financial Derivatives (3+0+0) 3 ECTS 6
(Finansal Türev Ürünlerine Giriş)
An introduction to pricing, trading and hedging of financial derivatives such as futures, options, and swaps. Topics include stochastic modeling of the financial markets; concept of arbitrage; valuation of financial derivatives; Black-Scholes model; trading strategies; hedging techniques; volatility smile and exotic options. Applications of basic numerical procedures such as binomial trees and Monte Carlo simulation.
Prerequisite: AD 311 or consent of the instructor

AD 467 Corporate Governance (3+0+0) 3 ECTS 6
(Kurumsal Yönetim)
The concepts of corporate ownership and governance. Compliance with securities laws and regulation, codes of best practice, role of the board of directors, impact of external competition, long-term economic value of the corporation, current issues and challenges in corporate governance.
Prerequisite: AD 231, AD 311 and AD 312.

AD 468 Financial Risk Management (3+0+0) 3 ECTS 6
(Finansal Risk Yönetimi)
Introduction to the principles and practises of financial risk management for businesses. Recognizing and understanding the different types of risks faced by businesses. Controlling risk; quantifying financial risk; features of risk measurement tools; metrics used to manage financial risks.
Prerequisite: AD 311 or consent of the instructor.

AD 469 Valuation (3+0+0) 3 ECTS 6
(Değerleme)
Examination of major approaches to valuation of securities: Discounted cash flow models; relative valuation through multiples; valuation through real options. Analysis of the basics of risk; market efficiency; riskfree rates and risk premiums; measuring earnings; estimating cash flows and growth; interpreting financial multiples. Application of the above mentioned tools to valuation of publicly traded firms, private firms and financial institutions.
Prerequisite: AD 311 or consent of the instructor.

AD 470 Investment Management (3+0+0) 3 ECTS 6
(Yatırım Yönetimi)
Introduction to the process of investing in financial securities. Overviews of the investment decision-making process and, of securities markets and trading practices.  Asset pricing models; principles of modern portfolio theory; performance measurement techniques; asset allocation strategies; fixed income securities. Introduction to derivative securities, risk management strategies.
Prerequisite: AD 311.

AD 471 Accounting Systems Design (3+0+0) 3 ECTS 6
(Muhasebe Sistemi Tasarımı)
Designing an accounting system; understanding the flow of information to and from accounting deparment; collection, processing and communication of accounting information; application of computers in accounting. Students will be assigned a term project.
Prerequisite: AD 211 or AD 214 or AD 216.

AD 472 Financial Markets and Institutions (3+0+0) 3 ECTS 6
(Finansal Pazarlar ve Kurumlar)
Structure of financial markets and financial institutions. Overview of interest rates and security valuation. Central banking system and monetary policy; securities markets including money, capital, foreign exchange, and derivatives markets.  Commercial banks; investment banks; insurance companies; mutual funds.  Introduction to financial risk management.
Prerequisite: AD 311 or consent of the instructor.

AD 473 International Accounting (3+0+0) 3 ECTS 6
(Uluslararası Muhasebe)
Similarities and differences of accounting principles and procedures between Turkey and other countries, mainly members of European Community and Turkic countries; regional and worldwide standardization, consolidation of foreign subsidaries, performance evaluation of foreign operations, statement analysis; emphasis on accounting in multinational enterprises.
Prerequisite: AD 211 or AD 214 or AD 216. 

AD 474 Invesment and Financial Data Analysis (3+0+0) 3 ECTS 6
(Yatırım ve Finansal Veri Analizi)
The study of financial investment theory; financial statistical modelling and financial empirical analyses. Asset pricing and risk management using multivariate probability distributions; estimation, testing and forecasts; time series data; cross-sectional data.
Prerequisite: AD 311 or consent of the instructor.

AD 475 Advanced Financial Accounting (3+0+0) 3 ECTS 6
(İleri Düzeyde Finansal Muhasebe)
Emphasis on topics like consolidated financial statements; inflation accounting; leasing accounting, disclosure of financial statements; segments reporting; interm reporting and other special topics.
Prerequisites: AD 311 or consent of the instructor.

AD 476 Financial Simulation (3+0+0) 3 ECTS 6
(Finansal Simulasyon)
Financial market relations of public and private institutions analyzed in a simulated computerized environment.
Prerequisite: AD 211 or AD 214 or  AD 216.

AD 477 Bank Management (3+0+0) 3 ECTS 6
(Banka Yönetimi)
The major issues behind effective bank management.
Prerequisite: AD 312.

AD 478 Insurance Management (3+0+0) 3 ECTS 6
(Sigorta Yönetimi)
The Turkish Insurance Market and important aspects in insurance are reviewed. The types of insurance and insurers are analyzed. The balance sheet and the income statement of a typical insurance company, pricing of insurance products, financial analysis, management of underwriting and financial portfolios, planning, marketing, organization, information systems in an insurance company are the topics covered in the course.
Prerequisite: AD 311.

AD 479 Accounting for Non-Profit Organizations (3+0+0) 3
(Kar Amacı Gütmeyen Kuruluşlarda Muhasebe)
Emphasis on accounting, budgeting, auditing and reporting policies and practices for government, state-economic enterpreses, municipalities and other non-profit organiziations including universites, hospitals, charities.
Prerequisite: AD 211 or AD 214 or AD 216.

AD 480 Special Topics in Management (3+0+0) 3 ECTS 6
(Yönetimde Özel Konular)
This course aims to study topics related to current issues and trends in management theory and practices. The course is to be run in a workshop format with active student participation.
Prerequisite: AD 220 or consent of the instructor.

AD 481 Special Topics in Operations Management (3+0+0) 3 ECTS 6
(Yöneylem Yönetiminde Özel Konular)
Current issues and topics of interest in operations management.
Prerequisite: AD 351.

AD 482 Special Topics in Information Systems (3+0+0) 3 ECTS 6
(Bilgi Yönetiminde Özel Konular)
Current issues and topics of interest in information management.
Prerequisite: AD 452 or consent of the instructor.

AD 484 Special Topics in Marketing (3+0+0) 3 ECTS 6
(Pazarlamada Özel Konular)
In depth analysis of marketing topics and cases of current interest.
Prerequisite: AD 242 or consent of the instructor.

AD 488 Special Topics in Accounting (3+0+0) 3 ECTS 6
(Muhasebede Özel Konular)
In depth analysis of topics and cases of current interest.
Prerequisite: AD 211 or AD 214 or AD 216.

AD 489 Current Issues in Accounting (3+0+0) 3 ECTS 6
(Muhasebede Güncel Konular)
Current issues and topics of interest in accounting.
Prerequisite: AD 211 or AD 214 or AD 216 or consent of the instructor.

AD 490 Topics in Game Theory and Managerial Economics (3+0+0) 3
(Oyun Teorisi ve Yönetim Ekonomisi)
Representative topics are incomplete information games, markets with asymmetric information, cooperative games, mechanism design, joint ownership and distribution, matching markets, auctions, principal-agent problems.
Prerequisite: AD 403.

AD 491 Advanced Topics in Operations Research (3+0+0) 3 ECTS 6
(Yöneylem Araştırmasında İleri Düzeyde Konular)
Advanced topics in linear programming, revised simplex, integer programming, goal programming, heuristic programming, dynamic programming.
Prerequisite: AD 353.

AD 492 Special Topics in Management Science (3+0+0) 3 ECTS 6
(Kantitatif Yönetimde Özel Konular)
Topics of interest in Management Science to be selected to suit both the class and the faculty.
Prerequisite: AD 252, AD 351.

AD 495 Special Topics in Corporate Finance (3+0+0) 3 ECTS 6
(İşletme Finansında Özel Konular)
Current issues and topics in corporate finance.
Prerequisite: AD 311 or consent of the instructor.

AD 496 Special Topics in Finance (3+0+0) 3 ECTS 6
(Yönetimde Özel Konular)
Current issues and topics of interest in finance.
Prerequisite: AD 311 or consent of the instructor.

AD 497 Bachelor of Arts Degree Project (3+1+0) 3 ECTS 6
(Mezuniyet Projesi)
Integration of management topics, marketing, finance and accounting, and operations, in a project developing a business plan by forecasting economic, social, political, and technological trends in business and social environment.
Prerequisite: Senior standing or consent of the instructor.