Web Site of the Department

Head of Department:  Aysa İpek Erdoğan

Professors: Sevil Acar Aytekin

Associate Professors: Aysa İpek Erdoğan, Ezgi Erkmen, Ahmet Uşaklı, Evinç Doğan

Assistant Professors: Ezgi Erkmen, Duygu Salman Öztürk. Fani Efthymiadou

Instructors:Nevra Ersarı, Cüneyt Argun Genç., Özlem Kınık*, Ferhat İlker Unsever*, Eylem Fatma Atalay*, Mustafa Devrim Yalçın*, Akgün İlhan*, Arif Kılınçarslan*, Yavuz Selim Güler*

Assistants: Ceren İlayda Başol, Muteber Tuzcu, Umut Gülşen

*Part-time

The Department of Tourism Administration aims to educate and train students for managerial positions in the field of tourism.

The department program offers professional courses which are complemented by courses in economics, finance, marketing, management, communication, behavioral sciences, food and beverage. An industrial training period of minimum 60 workdays during summer months is part of the study. Lectures and seminars conducted by leading practitioners are incorporated into the program to familiarize the students with the industry. Proficiency in a second language in addition to English is also an aim of the program.

Integration with the industry is attained by joint training projects that are of mutual benefit to students and the members of the tourism industry. The research projects assigned to the students during the course of the program are instrumental in developing a theoretical framework. Field studies expose students to the actual operational structure of the industry as well as giving them a chance to make contact with the employers of the service sector.

 

Established

1996

ISCED Code

34

Educational goals and objectives

1) To educate individuals that will follow new developments and excel in the knowledge,

development and practice of tourism at the international level.

2) To provide graduates that will be candidates for managerial positions in the tourism and

hospitality industry.

3) To give a strong theoretical background in tourism management that enables students to

apply to internationally recognized graduate academic programs

 

Admission and special requirements

High school diploma and placement through a centralized national university placement

examination.

Certificate of English proficiency is also required.

 

Acknowledgement of previous learning

 

Courses completed at students’ previous higher education institution can be transferred upon

the recommendation of the Department and approval by the Faculty Board of Directors.

 

Graduation requirements

The Bachelor’s Degree is awarded to students who have successfully completed all courses in

the curriculum, including a 60 day-internship, and have obtained a cumulative grade point

average of 2.00 out of 4.00 without a failing grade.

 

Program learning outcomes

1. Show a critical knowledge and understanding of contemporary global tourism from both an applied and an

   academic perspective

2. Acquire a set of core business competencies to effectively manage organizations and capitalize on

   entrepreneurship opportunities in the tourism and hospitality industry.

3. Demonstrate a solid understanding of existing knowledge, adopt critical as well as analytical

   approaches towards fads and fashions and identify the true needs of organizations in terms of

   learning and development

4. Critically evaluate and take a leading role in the development of tourism policy and planning

   initiatives

5. Use scientific methods to analyze, critically interpret and carry out research to inform decisions

   and solve problems relevant to business, government and academia

6. Apply the highest ethical standards to sustainably develop and manage all types of capital (social,

   human, financial, etc.) necessary for the progress of tourism and the functioning of its

   organizations

7. Demonstrate commitment to ethical values and the sustainability perspective in the development

   and practice of tourism

8.  

   Recognize the importance of the differences among people and respect for diversity to create a

   more inclusive business environment

9.  

   Apply relevant interpersonal, communication and leadership skills to effectively convey ideas,

   develop strategies, manage people and foster the success of the organization

10.  

    Demonstrate ability to work effectively both independently and cooperatively with others as a

    team member or team leader

     

TYYÇ Ulusal Yeterlikler

TYYÇ Alan Yeterlikleri

 

UNDERGRADUATE PROGRAM

First Semester		Cr.	ECTS
TRM 101	Intro. to Tourism Ind.	3	5
TRM 107	Anatolian Civilizations	3	5
EC 101	Principles of Microeconomics	3	6
TRM 141	Intro. to Psychology	3	5
MATH 105	Introduction to Finite Mathematics	4	6
DEPT/ HSS/ COMP	Elective	3	5
		19	32

Second Semester		Cr.	ECTS
TRM 104	Environment and Tourism	3	5
EC 102	Principles of Macroeconomics	3	6
TRM 124	Business Communication	3	5
TRM 134	Principles of Management	3	5
MATH 106	Introduction to Calculus for Social Sciences	4	6
DEPT/ HSS/ COMP	Elective	3	5
		19	32

Third Semester		Cr.	ECTS
TRM 223	Accommodation Industry	3	4
TRM 231	Financial Accounting	3	5
LAW 101	Introduction to Law	3	5
TRM 257	Applied Statistics I	3	5
TRM 263	Princ. of Marketing	3	4
-- --	Foreign Language	3	5
TK 221	Turkish I	2	3
		20	31

FourthSemester		Cr.	ECTS
TRM 224	Interpersonal Communication	3	4
TRM 232	Manag. Accounting for Tourism Industry	3	4
TRM 242	Tourism Law	3	4
TRM 258	Applied Statistics II	3	5
TRM 282	Travel Industry	3	5
-- --	Foreign Language	3	5
TK 222	Turkish II	2	3
		20	30

Summer Training

FifthSemester		Cr.	ECTS
TRM 331	Management of Human Resources	3	5
TRM 335	Intro. to Finance	3	6
TRM 355	Research Methodology	3	6
-- --	Departmental Elect.	3	5
-- --	Foreign Language	3	5
HTR 311	Hist. of Turk. Rep. I	2	3
		17	30

SixthSemester		Cr.	ECTS
TRM 336	Organiz. Behaviour	3	6
TRM 364	Services Marketing	3	6
TRM 378	Food Services Management	3	5
-- --	Departmental Elect.	3	5
-- --	Foreign Language	3	5
HTR 312	Hist. of Turk. Rep. II	2	3
		17	30

Summer Training

SeventhSemester		Cr.	ECTS
TRM 405	Conventions and Special Events	3	6
TRM 409	Business Ethics	3	6
TRM 413	Tourism Destination Development	3	6
-- --	Departmental Elect.	3	5
-- --	Complementary Elective	3	5
		15	28

EighthSemester		Cr.	ECTS
TRM 400	Internship	0	6
TRM 408	Operations Research for Service Industry	3	6
TRM 472	Business Strategy	3	6
TRM 492	Tourism Research Topics	3	10
-- --	Departmental Elect.	3	5
-- --	Complementary Elective	3	5
		15	38

Total: 142 Credits/251 ECTS

 

 DEPARTMENTAL ELECTIVES

Course Code & Name		Cr.	ECTS
TRM 123	Professional Communication	3	5
TRM 139	Travel Geography	3	5
TRM 146	Social Aspects of Tourism	3	5
TRM 153	Introductory Computing for Business	3	5
TRM 162	History of Civilizations	3	5
TRM 301	Ancient Cities and Tourism   .	3	5
TRM 307	Anatolian Mythologies	3	5
TRM 313	Economic Issues in Tourism	3	5
TRM 315	Cruiseline and Marina Operations	3	5
TRM 338	Adventure Learning in Management	3	5
TRM 339	Global Institutions	3	5
TRM 363	Service Quality Management	3	5
TRM 366	Entrepreneurship and Business Planning in Tourism	3	5
TRM 368	Promotion of Services	3	5
TRM 371	Food Science and Nutrition	3	5
TRM 373	Sociology of Food	3	5
TRM 374	Information Systems for Travel Industry	3	5
TRM 376	Information Systems for Hotel Industry	3	5
TRM 377	International Cuisines	3	5
TRM 384	Transportation Systems	3	5
TRM 392	Sanitation and Hygiene	3	5
TRM 402	Special Interest Tourism	3	5
TRM 404	Learning Organizations	3	5
TRM 406	Consumer Behavior	3	5
TRM 407	Recreation and Leisure Management	3	5
TRM 411	Cultural Tourism	3	5
TRM 415	Introduction to Professional Life	3	5
TRM 435	Diversity Management	3	5
TRM 436	Corporate Consultancy	3	5
TRM 437	Airline Management I	3	5
TRM 438	Airline Management II	3	5
TRM 441	Financial Management for Tourism and Hospitality	3	5
TRM 465	Current Issues in Tourism	3	5
TRM 468	Property Management and Maintenance	3	5
TRM 474	Tourism Safety and Security Management	3	5
TRM 476	E-Marketing	3	5

 

COURSE DESCRIPTIONS

TRM 101 Introduction to Tourism Industry   (3+0+0) 3 ECTS 5 
(Turizm Endustrisine Giriş)
Tourism history and introductory principles as: Tourism in perspective; cultural tourism; sociology of tourism; tourism psychology and motivation as to the different features of the total tourism product. Total tourism product such as accommodation units, leisure and recreation facilities; transportation, travel, cultural activities, supporting services as insurance, banking etc. Planning, development and economics of tourism. Cases on tourism practices and philosophies as to past, present & future.

TRM 104 Environment and Tourism (3+0+0) 3 ECTS 5
(Çevre ve Turizm)
Key global environmental problems and their impact on tourism. Positive and negative impacts of tourism on the natural and cultural environment. Analysis of the impact of alternative forms of tourism and of sustainable practices. Case studies on existing practices to review and evaluate alternative forms of tourism.

TRM 107 Anatolian Civilisations (3+0+0) 3 ECTS 5
(Anadolu Uygarlıkları)
The importance of the Anatolian cultural heritage. Races and cultures that have inhabited Anatolia. The Paleolithic and Neolithic eras in Anatolia. Chalcolithic culture and the Bronze Age. The Assyrian trading colony period. History of the Hittites and Phrygians. The culture of the Urartians. Ancient regions of Anatolia during Greek and Roman times. Istanbul through the ages. Museum and site visits.

TRM 108 Information Systems for Tourism Industry (3+0+0) 3 ECTS 5
(Turizm Endüstrisinde Bilişim Sistemleri)
Current developments and major issues in the field of tourism and information systems. Factors affecting the adoption and effective use of new technologies in tourism. The impact of digital technology and innovations on the tourism sector. Electronic commerce in tourism.

TRM 111 Economics I (3+0+0) 3 ECTS 5
(Ekonomi I)
Demand and supply, elasticity, price controls, marginal utility and indifference curve analysis, production and costs, market structures, determination of wages, return on capital.

TRM 112 Economics II (3+0+0) 3 ECTS 5
(Ekonomi II)
Nature of income and national income determination, employment, money and banking, fiscal and monetary policy, international trade theory and balance of payments, economic development, economic system, the general structure of Turkish economy.

TRM 123 Professional Communication (3+0+0) 3 ECTS 4
(Profesyonel İletişim)
Importance of communication in the tourism sector. Emphasis on the correct use of English and tourism jargon. Development of communication skills in English to address guests in travel agencies, hotels and to solve guest problems.

TRM 124 Business Communication (3+0+0) 3 ECTS 5
(İş İletişimi)
Effective speech and writing traits; the importance of written communication in the changing paradigms of today's business world. Focus on types of communication with respect to mass communication and electronic media and their use in the business world. Letter and report; communicating in meetings; communication over the telephone. Lectures on communication ethics, interviews, oral presentation, listening and empathy.

TRM 134 Principles of Management (3+0+0) 3 ECTS 5
(Yönetim Prensipleri)
Principles of managerial practices, planning, organizing, directing and controlling, proper methods and techniques to increase managerial effectiveness and efficiency. Classical and modern approaches to management. Case histories for illustrating problems in managing organizations.

TRM 139 Travel Geography (3+0+0) 3 ECTS 5
(Seyahat Coğrafyası)
Physical features of continents, natural resources, mountains, rivers and lakes. Main capital cities. Principal tourists' attractions: places, regions and localities at certain destinations. Air, land and sea transportation modes. Planning and preparation of itineraries, time differences, the international date line, total travel time. Important local currencies, maps for practical training. 

TRM 141 Introduction to Psychology (3+0+0) 3 ECTS 5
(Psikolojiye Giriş)
Introduction to the science of behavior including study of motivation, learning and remembering, perception, intelligence, personality, abnormal behavior and social psychology. Research methods and experimental design in psychology.

TRM 146 Social Aspects of Tourism (3+0+0) 3 ECTS 5
(Turizmin Sosyal Yönleri )
The effects of social change and gender politics on tourism industry; inequality and tourism politics. The effects of global media on tourism industry.

TRM 151 Business Mathematics (3+0+0) 3 ECTS 5
(İşletme Matematiği)
Basics of algebra, linear equations, inequalities, functions and graphs, systems of equations, exponential and logarithmic functions, limits and continuity, the derivative, applications of the derivative with specific examples from the service industries.

TRM 153 Introductory Computing for Business (2+0+2) 3 ECTS 5
(İşletmelerde Başlangıç Düzey Bilgisayar Kullanımı)
Introduction to computer concepts in the framework of business applications. Electronic data processing. Survey of different operating systems. Mainstream package programs (word processing, databases, spreadsheets), with application practice during lab sessions.

TRM 162 History of Civilizations (3+0+0) 3 ECTS 5
(Uygarlıklar Tarihi)
Study of different civilizations from antiquity to the present. The culture produced within the framework of western civilization, with respect to art and literature. The importance of past and present civilizations in the shaping of modern thought.

TRM 223 Accommodation Industry (3+0+0) 3 ECTS 4
(Konaklama Endüstrisi )
Introduction to the accommodation industry and its structure; review of various areas of management and hotel operations. Sales; reservations; front office; housekeeping; accounting; food and beverage; guest services; introduction to yield management systems; key performance indices  and performance evaluation in hotels.

TRM 224 Interpersonal Communication (3+0+0) 3 ECTS 4
(Kişilerarası İletişim)
The concepts of interpersonal communication, including listening, verbal communication and nonverbal communication. Creating communication climates. Understanding “self” in interpersonal communication. Communication in groups and leadership in group communication. The effects of interpersonal communication technologies. Basic guest relations. Experimental group exercises where students get feedback from each other.
Prerequisite: TRM 141

TRM 231 Financial Accounting (3+0+0) 3 ECTS 5
(Finans Muhasebesi)
Introduction to accounting information system. Identifying, recording, summarising of economic transactions. Theoretical framework of accounting, generally accepted accounting principles and assumptions. Complete accounting cycle and book keeping aspects; accrual accounting, end-of-period assumptions and preparation of financial statements.

TRM 232 Managerial Accounting for Tourism Industry (3+0+0) 3 ECTS 4
(Turizm Endustrisi için Yönetim Muhasebesi)
Financial statements of different types of establishments in tourism industry; uniform system of accounts for hospitality industry and unique characteristics of hotel financial statements. Preparation of accounting information for managerial decision making purposes. Introduction to models and techniques for managerial decision making using accounting information; ratio analysis; funds flow statement cost-volume-profit approach; budgeting; investment analysis.
Prerequisite: TRM 231.

TRM 241 Introduction to Law (3+0+0) 3 ECTS 4
(Hukuka Giriş)
Social relations and law. Various legal systems, including common law, equity law and European law. Branches of law: public and private law. Sources of law. Application of law and interpretation. Rights, including the acquisition of rights and bona fides and the exercise of rights and good faith.

TRM 242 Tourism Law (3+0+0) 3 ECTS 4
(Turizm Hukuku)
Basic knowledge of legal rights and responsibilities in hotel and restaurant management. Case studies related to legal problems and the logical organization of corresponding solutions.
Prerequisite: TRM 241.

TRM 257 Applied Statistics I (3+0+0) 3 ECTS 5
(Uygulamalı İstatistik I)
Basic concepts of probability. The role of statistics in scientific inquiry. Organization and description of data. The logic behind the basic principles and techniques of statistical analysis. Discrete and continuous distributions. Inferences based on large samples. Sampling distributions.

TRM 258 Applied Statistics II (3+0+0) 3 ECTS 5
(Uygulamalı İstatistik II)
Introduction to statistical inference. Hypothesis testing and various inference tools such as t-tests, nonparametric two samples tests ANOVA, ANOVA for nonparametric data, crosstabulation and chi-square, correlation, simple regression, multiple regression. Practice in using statistical software.
Prerequisite: TRM 257

TRM 263 Principles of Marketing (3+0+0) 3 ECTS 4
(Pazarlama Prensipleri)
Core concepts of marketing, marketing management, marketing organizations and the marketing environment with special emphasis to services. Analysis of characteristics of the consumer and organizational markets, challenges created by the rapidly changing environmental factors, and marketing problems along with the basics of strategy formulation. Case studies in order to better involve students in the identification and the solution of the marketing problems.

TRM 282 Travel Industry (3+0+0) 3 ECTS 5
(Seyahat Endüstrisi)
The formation of the idea of travel as an inseparable feature of modern human beings. Mobility theory; cities as spaces of tourism; historical development of transportation systems; mutual constitution of transportation, travel and tourism; social, cultural and economic impacts of transportation systems and hubs. Evolution and current workings of the travel industry; employees of travel industry; effect of technology on travel industry; current operational structure and practices; future prospects.

TRM 301 Ancient Cities and Tourism (2+0+2) 3 ECTS 5
(Eski Kentler ve Turizm)
Introduction of cultural tourism products based on historical resources. Creation of theme projects as tourism products within a historical setting, visual presentation of various theme parks. The study of history and archeology of Istanbul by slide presentations and sightseeing.

TRM 307 Anatolian Mythologies (3+0+0) 3 ECTS 5
(Anadolu Mitolojileri)
Mythology as a source of knowledge on past civilizations. The psychological, religious and social dynamics of myths. Tools to understand mythologies. Anatolian and Near-Eastern origins of Greek myths. Refrection of myths in art.
Prerequisite: TRM 107 or consent of the instructor. 

TRM 313 Economic Issues in Tourism (3+0+0) 3 ECTS 5
(Turizmde Ekonomik Konular)
Economic aspects of the tourism industry. Analysis of core macro and micro economic concepts, including scarcity, opportunity cost, supply and demand, market structures, elasticity, GDP, GNP, employment, income distribution, exchange rates, balance of payments and investment decisions, all with particular focus on tourism. 
Prerequisite:EC 101, EC 102

TRM 315 Cruiseline and Marina Operations (3+0+0) 3 ECTS 5
(Kruvazyer Taşımacılığı ve Marinalar)
Relationship between tourists and modern passenger shipping providers, overview of cruise industry, relationship to other segments of the tourism industry; operating and marketing procedures, ship profiles, itineraries, and ports of call. International regulations. The service intensive nature and resulting challenges of operations and management. Exploration of career opportunities.

TRM 331 Management of Human Resources (3+0+0) 3 ECTS 5
(İnsan Kaynakları Yönetimi)
Functions of human resources management, including human resource planning, job analysis, job descriptions, job design, recruitment, training and development, performance appraisal, wage and salary management, job evaluation, and discipline.
Prerequisites: TRM 134, TRM 141.

TRM 335 Introduction to Finance (3+0+0) 3 ECTS 6
(İşletme Finansına Giriş)
Techniques for determining the worth of financial assets, the trade between risk and return, financial institutions, financial analysis, financial forecasting and the optimal financial strategy.
Prerequisite: TRM 231.

TRM 336 Organizational Behavior (2+0+2) 3 ECTS 6
(Örgütsel Davranış)
A survey of concepts and theories seeking to understand and explain individual and group behavior in organizations. Perception, motivation, leadership and group dynamics applied to the organizational settings, learning and organizational behavior modification, job attitude and satisfaction, conflict management, managing organizational change and stress.
Prerequisite: TRM 331 or consent of instructor

TRM 338 Adventure Learning in Management (1+0+4) 3 ECTS 5
(Yönetimde Serüvenle Öğrenme)
Acquiring core managerial competencies such as problem solving, decision making, innovation, creativity, developing team spirit, project management, risk management by live e?periences through adventure learning technique.

TRM 339 Global Institutions  (3+0+0) 3 ECTS 5                      
(Küresel Kurumlar)
The global interdependence of economic, political, social, cultural, technological and ecological factors. Transnationalism, globalization and the neoliberal economy. The typology of global institutions and the role of transnational organizations in contemporary social, economic and political life. Frameworks, regulations and socio-cultural trends that animate and govern global tourism.
Prerequisite: TRM 101 or consent of the instructor.

TRM 355 Research Methodology (3+0+0) 3 ECTS 6
(Araştırma Yöntemleri)
Hypothesis development. Research design. Univariate and multivariate data analysis methods. Qualitative research methods. Use of statistical software for data analysis.
Prerequisite: TRM 258

TRM 363 Service Quality Management (3+0+0) 3 ECTS 4
(Hizmet Kalitesi Yönetimi)
A general view of quality, dimensions of service quality, diagnosing service quality failures, measurement of customer satisfaction with services, cost of quality, planning for and managing service quality.
Prerequisite: TRM 134 or consent of the instructor.

TRM 364 Services Marketing (3+0+0) 3 ECTS 6
(Hizmet Pazarlaması)
Management of the marketing function, with special emphasis on the requirements of service organizations. Classification of services. Integrated marketing mix for services. Issues related to the marketing of services such as service recovery and balancing demand and capacity. The role of technology in the marketing of services.
Prerequisites: TRM 134, TRM 263.

TRM 366 Entrepreneurship and Business Planning in Tourism (3+0+0) 3 ECTS 5
(Turizmde Girişimcilik ve İş Planlama)
Theoretical framework of entrepreneurship and the role of entrepreneurs. The process of new venture development in the tourism industry. Feasibility study as a tool for new venture assessment. Basic components of a business plan, including the business concept development, assessment of industry trends and competitive structures, the preparation of marketing, management and organization plans, financial statement projections, and investment appraisal. The application of business planning and investment appraisal techniques to new venture development in tourism.
Prerequisite: TRM 335.

TRM 368 Promotion of Services (3+0+0) 3 ECTS 5
(Hizmetlerin Pazarlama Açısından Tanıtımı)
Personal sales, advertising, public relations and sale promotions in connection with the services industry. Use of globally accredited cases to demonstrate theoretical principles. Application of concepts to real market conditions through class projects.
Prerequisite: TRM 361.

TRM 371 Food Science and Nutrition (3+0+0) 3 ECTS 5
(Yiyecek Bilimi ve Beslenme)
The scientific study of food with respect to its chemical nature, physical properties and nutritional composition. Nutrition as the study of food and its utilization by the body. Nutrients, basic physiology, enzymes and digestion, food and energy. Food poisoning, food preservation, food additives and product labeling.

TRM 373 Sociology of Food (3+0+0) 3 ECTS 5
(Yemek Sosyolojisi)
Analysis of the social ecology of food from an evolutionary perspective, using principles from anthropology and sociology. The relationship of food to the physiological, cultural and cognitive evolution of human beings and to other factors such as technological changes, memory and senses, health, social identity, politics, globalization and tourism.

TRM 374 Information Systems for Travel Industry (2+0+2) 3 ECTS 5
(Seyahat Endustrisi için Bilişim Sistemleri)
The use of information technology and CRS (computerized reservation systems) in tourism. Travel information manual; geographic travel regions; timetables and schedules; ticket reservation changes; fare quotations, passenger files. Hotel and rent a car availabilities, bookings and sales.
Prerequisite: TRM 282 or consent of the instructor.

TRM 376 Information Systems for Hotel Industry (2+0+2) 3 ECTS 5
(Otel Endüstrisi için Bilişim Sistemleri)
Functions of computer reservation systems, hotel automation, front office procedures, room categories, check in and check out procedures, reservations, payment conditions and reservation cancellations, room management, rate management and hotel accounts.
Prerequisite: TRM 223 or consent of instructor.

TRM 377 International Cuisines (2+0+2) 3 ECTS 5
(Uluslararası Mutfaklar)
Basic food and beverage preparation and production techniques used in professional operations. Characteristics of various well known international cuisines. The terminology of food production, professional kitchen equipment; new technologies for food production. Laboratory sessions and field trips.

TRM 378 Food Services Management (3+0+0) 3 ECTS 5
(Yiyecek Hizmetleri Yönetimi)
Overview of the internal workings of food services management. Food services organization structures, job descriptions, control mechanisms, systems design, and specialty food service equipment. Analysis of food services management in the context of hotels, airlines and other institutions. Field visits to various types of operations.
Prerequisite: TRM 134.

TRM 384 Transportation Systems (3+0+0) 3 ECTS 5
(Ulaşım Sistemleri)
Analysis of passenger transportation systems. Historic and current developments; components, functions, demand characteristics, social and economic aspects, impact of public and international regulation; interrelationship with other tourism sectors, air transportation organization, ticketing. Models of transportation, tour operation and transportation. Importance of airline transportation in tourism; types of carriers, tickets and promotional fares; reservation procedures through computers; recent applications; passenger handling in airports and seaports.

TRM 392 Sanitation and Hygiene (3+0+0) 3 ECTS 5
(Sanitasyon ve Hijyen Kuralları)
The importance of sanitation in hotel operations. Food and beverage microbiology. Personal hygiene of staff. Cleanliness and maintenance of food production and service equipment and facilities. The HACCP standarts and applications.

TRM 400 Internship (0+2+0) 0 ECTS 6
(Staj)
Integration of the academic curriculum with practical experience in the field of tourism management. A minimum of 60 working days of supervised and structured practical experience in organizations approved by the department.
Prerequisite: Consent of the instructor

TRM 402 Special Interest Tourism (3+0+0) 3 ECTS 5
(Özel İlgi Turizmi)
Newly emerging tourism activities that are heavily based on individual preferences and diverse life styles. Rural tourism, cultural tourism, heritage tourism, educational tourism, health tourism, senior tourism.

TRM 404 Learning Organizations (3+0+0) 3 ECTS 5
(Öğrenen Organizasyonlar)
Principles and practices of learning organizations; Mental models, personal mastery, shared vision, team learning and systems thinking; Flow of knowledge, communication and building trust; Role of leadership for learning organizations; Managers as facilitators of learning; Investigation of frontiers of learning organizations; Teams work on learning organizations.
Prerequisite: Senior standing or consent of the instructor.

TRM 405 Conventions and Special Events (2+0+2) 3 ECTS 6
(Turizmde Özel Etkinlikler ve Kongre Turizmi)
Event tourism, its impact on tourism economy; Trends and consumer research; destination planning and marketing; planning and marketing for individual events; convention planning and functions of convention bureaus and their impact in destinations development. Case studies on special events.
Prerequisite: TRM 263.

TRM 406 Consumer Behavior (3+0+0) 3 ECTS 5
(Tüketici Davranışı)
Factors affecting purchase-related consumer decisions. Personal and external factors that have impact upon the consumer decision making process, attitude formation and attitude change, communication, adoptation of innovations and brand loyalty. Various views on the individual in the marketplace, and models of consumer decision making with a heavy emphasis on services. Application of consumer behavior in strategic planning of profit and nonprofit organazations and issues related to consumer trends, global markets, consumer protection and ethics in consumer behavior.
Prerequisite: TRM 263 or consent of the instructor.

TRM 407 Recreation and Leisure Management (2+0+2) 3 ECTS 5
(Eğlence ve Dinlence Yönetimine Giriş)
Introduction to fundamentals of recreation and leisure. Modern, post-industrial society and importance of leisure. Private and public recreation. Programming recreational activities. Leadership in recreation.
Prerequisite: TRM 134

TRM 408 Operations Research for Service Industry (3+0+0) 3 ECTS 6
(Hizmet Endüstrilerinde Yöneylem Araştırması)
Introduction to modeling concepts and operations research techniques as quantitative decision making tools. Topics include linear programming, duality, sensitivity analysis, transportation and assignment problems, network models and case studies from the service industries. Queuing, simulation.
Prerequisite: Senior standing or consent of the instructor.

TRM 409 Business Ethics (3+0+0) 3 ECTS 6
(Meslek Ahlakı)
Introduction to professional moral values and social responsibility issues including; equal employment opportunity, discrimination prevention, service quality concerns, fair treatment of employees, employee and client privacy, honesty in public relations, post-service operations, sensitivity to community demands and attitudes.
Prerequisite: Senior standing or consent of the instructor.

TRM 411 Cultural Tourism (3+0+0) 3 ECTS 5
(Kültür Turizmi)
The relationship between culture and tourism. Civilizations as major cultural tourism attractions. Current issues in the management of tangible and intangible assets, such as interpretation, cross-cultural values, sustainable tourism and the impact of development.

TRM 413 Tourism Destination Development (3+0+0) 3 ECTS 6
(Turizmde Yeni Varış Noktaları Oluşturma)
Identification and evaluation of tourism resources, planning and management of tourism destination areas. Analyses of destination life cycle, approaches to destination development, interpretation of tourism trends and case examples.
Prerequisite: Senior standing or consent of the instructor.

TRM 415 - Introduction to Professional Life (3+0+0) 3 ECTS 5
(Profesyonel Hayata Giriş)
Career planning; networking, and job searching strategies; assessment of changing world of work; value and process of strategic management; applications of key strategy concepts; organizational and environmental analysis.
Prerequisite: Consent of the instructor.

TRM 435 Diversity Management (3+0+0) 3 ECTS 5
(Farklılık Yönetimi)
Place and importance of diversity management in management systems. Managerial competencies needed for diversity management. Impact of diversity management on corporate performance.
Prerequisites: TRM 336 or consent of the instructor.

TRM 436 Corporate Consultancy (1+0+4) 3 ECTS 5
(Kurumsal Bazda Danışmanlık)
Diagnosing managerial problems in companies. Problem solving process. Consultancy competencies. Ethical issues in consultancy. Consultant-client relations. Preparation and writing of the consultancy report, through internship and job-shadowing in a consulting firm.
Prerequisites: Senior standing or consent of the instructor.

TRM 437 Airline Management I (3+0+0) 3 ECTS 5
(Havayolu Yönetimi I)
Aviation history. Micro-level commercial airline functions, civil aviation organizations, operation of airlines. Cooperation and competition in airline business; production of a seamless product. Players and their interaction in the service chain. Political, economic and social environments affecting the airline industry, legislations controlling civil aviation, air service agreements, settlement systems, distribution mechanisms, hubs and spokes, alliances. Customer loyalty programs, yield management and fleet planning.

TRM 438 Airline Management II (3+0+0) 3 ECTS 5
(Havayolu Yönetimi II)
Global and macro-level commercial airline industry functions, main concepts in airline industry. Electronic commerce, customer relations management, reservation techniques; overbooking, deniedboarding and compensation mechanisms. Regional airlines, cargo and charter services. Labor relations in aviation, lowcost airlines, airline privatization issues, aviation insurance, security and airport relationships. Dimensions of transport in relation to tourism industry service chain, travel trade and hotel management.

TRM 441 - Financial Management for Tourism and Hospitality (3+0+0) 3 ECTS 5
(Turizm ve Konaklama Endüstrisinde Finansal Yönetim)
The relationship between risk and return, calculating beta coefficients, cost of debt, cost of common stock, the weighted average cost of capital, factors that affect the weighted average cost of capital, the corporate valuation model, debt policy, payout policy, long-term financial planning, short-term financial planning, derivative instruments, international financial management, applications in the tourism and hospitality industry.
Prerequisite: Consent of the instructor.

TRM 465 Current Issues in Tourism (3+0+0) 3 ECTS 5
(Turizmde Güncel Konular)
A wide range of topics on different types and modes of travel and related travel organization systems such as adventure travel, special airport services, domestic tourism, interest travel, student and youth travel as well as corporate travel market; congress organizations; cruise market operation; group travel as well as procedures by submission and analyses of cases by specialists of the respected fields.
Prerequisites: Senior standing or consent of the instructor.

TRM 468 Property Management and Maintenance (3+0+0) 3 ECTS 5
(Turistik İşletmenin Bakım Onarım Yönetimi)
The role of the property manager; present expenses and long term trends; leasing and contract maintenance; equipment replacement policies; planning a systems approach; staffing requirements; other related topics as waste and trash removal and disposal; security (fire, guest employer and energy saving devices); future lodging engineering systems.
Prerequisite: Consent of the instructor.

TRM 472 Business Strategy (3+0+0) 3 ECTS 6
(İşletme Statejisi)
Concepts and methods for the generation, selection, implementation and evaluation of strategies. Strategic management as a process in service organizations. Overview of existing strategies through real-life examples. Application of analytical tools for strategic decision-making. Competitiveness and benchmarking. The impact of globalization, technology, and environmental concerns on strategic decisions.
Prerequisite: Senior standing or consent of the instructor.

TRM 474 Tourism Safety and Security Management (2+0+2) 3 ECTS 5
(Turizmde Güvenlik Yönetimi)
Safety and security measures and its operational procedures in air travel, cruise ships, hotels. Safety hazards, fire safety, food-borne illnesses and infection and infection diseases, medical emergencies and terrorism and the necesssary insurance selection policies as to the above hazards.

TRM 476 Internet Marketing (3+0+0) 3 ECTS 5
(İnternette Pazarlama)
Inrternet as a commercial medium and its use in the tourism industry. Main areas to be covered (major topics) will include the development of the internet, social and the marketing changes brought by its utilization of the world wide web for communications, promotion, advertising and distribution.
Prerequisite: TRM 263 or consent of the instructor.

TRM 492 Tourism Research Project (1+0+4) 3 ECTS 10
(Turizmde Araştırma Projesi)
Master term project preparation in a field of interest as: Tourism policy, destination marketing, culture tourism, travel agency operations, consumer preferences in tourism; cross-cultural non-verbal communication in tourism and other similar related topics.
Prerequisite: TRM 355 or consent of instructor

Summer Training
(Yaz Staji)
The internship provides students with the oppurtunity to work within a company environment for a total of 60 workdays.